The Abby Approach

Hi, I’m Abby!

Welcome! This site is a space to showcase my writing portfolio, share my professional journey, and give you a little peek into who I am.

Since I was young, I've always believed there's a story in everything. What started as diary entries turned into a career in journalism, marketing, and communications. When it comes to finding the right angle — whether for a brand, a story, or a company-wide announcement— I'm the one to call!

My mission is to bring empathy, authenticity, and kindness into every space I work in, both professionally and personally.

I thrive on human connection and asking the right questions. I love weaving everything together into a compelling story. It might be a blog, a social media post, an email, or something completely out of the box — I find the right way to bring it to life.

Outside of writing, I love immersing myself in nature, traveling, and making music (because storytelling isn’t just about words!). You’ll often find me playing guitar, hunting down the best local food spots, or chasing a new adventure.

Thanks for stopping by to learn more about me. I’d love to connect!